Abhi Software Tips

Apple Inc received orders for more than one million iPhone 4S phones in the first 24 hours, topping the previous record of 600,000, the company said on Monday.

In the United States the iPhone 4S is being carried by three U.S. operators for the first time with Sprint Nextel joining AT&T Inc and Verizon Wireless as an iPhone seller.
Orders started just over a day after the company announced the death of its co-founder Steve Jobs.

Source : Economic Times

Apple‘s iPad business is booming, but the company isn’t letting up on marketing the devices. A new ad for the iPad 2 presents it as a lifestyle companion for your cooking, work, learning and reading, among other activities.

The ad, from long-time agency TBWA\Media Arts Lab, continues the approach of previous iPad 2 commercials, basing the pitch around a simple open-ended setup. In the last ad, it was “If you asked.” It began, “If you ask a parent, they might call it intuitive…” and continued a series of “If you asked” scenarios.

The latest setup is “We’ll always,” which starts, “We’ll never stop sharing our memories or getting lost in a good book. We’ll always cook dinner and cheer for our favorite team,” which leads to the kicker: “But how we do all this will never be the same.” (In an interesting side note, the ad shows a child who has spelled out the word “lion,” a possible nod to the company’s new Mac OS.)

Given Apple’s success, it’s hard to second-guess the “product as hero” approach, which is strengthened by a warm voiceover by actor Peter Coyote. While there’s nothing new in the ad, it continues Apple’s attempts to woo fence-sitters who may be intimidated by the technology.

-Mashable.com